Core Coaching Business Academy

You Are Leaving Money on the Table

Sales and Marketing

Good business coaches are able to look at a company objectively, ask probing questions, and guide the owner through the process of creating a plan for future growth.

You can consider a business coach as your objective third party, the one who can sort through the processes that work and those that don’t work and help mold your company into a more profitable endeavor.

For any business owner with an online presence, there are passive ways to build income streams into your website and products that will bring in extra money while you focus on serving your current customers. Passive income is good and will help your bottom line while you actively market your business. You have invested money into your business and your website; why not make it work for you?

Affiliate Marketing

Affiliate Marketing is another passion income stream opportunity to make commissions by recommending products or services to your audience. This process is similar to telling your friend or neighbor about the great Chinese food place where you just ate dinner. Simply sign up for the product’s affiliate program and place a unique link within a product review on your blog or on a web page listing all the business tools you recommend. Every time someone clicks on your link, they are brought to the product’s site and if they make a purchase, you get a commission. Affiliate links can also be added to eBooks or other digital products you sell. Be sure you review the Terms of Service for all the social media platforms before posting an affiliate link.

Funnel upsells

Creating upsells in your sales funnel is another often overlooked place where you can bring in extra money. Do you have a basic sales funnel in place, where you make an offer to your broad audience and then have more focused, more expensive offers for them to choose from over time?

Additional offers bring your customers down the funnel toward your most expensive offer. For each main offer in your sales funnel, think of an upsell your customer would find valuable. This may be free admittance into your private Facebook group or maybe it’s a report, checklist, form, or eBook for a nominal fee that is a no-brainer add-on to their order. For your more expensive offers, add a more expensive upsell, like a trial period in your membership site. The key is to choose relevant upsells that will benefit your customer and that makes sense to couple with the initial product purchase. In other words, don’t create an upsell that doesn’t make sense.

Efficient Operations

Back-end efficiency is important to any business, whether it’s strictly online or whether you also have a physical location. A business coach can objectively assess whether you’re working most efficiently and can offer solutions to make customer service, billing, and customer fulfillment quicker and more accurate. Very often business owners are too close to the situation to see how everything flows (or doesn’t flow) together, similar to why having someone else proofread your sales copy is ideal because they are more likely to pick up typos, strictly because they didn’t write the copy.

If you need more help deciphering which passive income streams you’re wasting, visit https://calendly.com/kpedrey/core-coaching and setup a call to discuss further.